In 2019 choosing a career in digital marketing in India will be the right decision for you because believe it or not. Digital marketing has already taken the entire world by storm with its immense influence over internet users. India is the second largest online market with above 460 million online users, next to China. And as per the current statics, by the year 2021 online users will increase to nearly 635.8 million online users.

Due to the growing internet users, most of the marketers are now opting to do digital marketing instead of traditional marketing. Yes, those days are gone now when people used to go door to door to endorse their products or services.

Well, it is proven that digital marketing is the fastest medium to reach a mass audience in the fastest way without any hard labour. It has influenced a lot of people all over the world and it is the best way to grow any kind of businesses. Moreover, it is also expected that in coming years the e-commerce market will increase by 65%.

Therefore, to serve the increasing needs of online marketing, many digital marketing agencies have evolved in India which is leading to an increase in job requirements in digital marketing.

If you are confused about Digital marketing industry and don’t know whether this industry will be the right career option for you or not? Being an industry expert, we will give you an in-depth digital marketing career outlook and will tell you why a career in the digital marketing industry will be rewarding for your future growth.

Why digital marketing career is best for you?

  1. Highly demanded in the market: If you will check site, you will see there are more than 12.5K jobs in digital marketing all over India. There are many job vacancies for different profiles from where you can choose a job as per your interest or skill. All companies are looking for someone with valuable industry skills and it won’t fade away easily.
  2. Higher salary pacakageDigital marketing professionals have a great scope in this industry with a higher salary package. This industry is going to prosper with each passing year and all marketers are opting for digital marketing, therefore choosing digital marketing as a career will be the right choice for you.
  3. Growing tremendously: As per the recent survey, it is proven that digital marketing is growing massively and in coming years it will grow by 10 times faster. Job requirements will only be going to increase in India and all over the world.
  4. Various career options: Right from web designing to coding, content writing to SEO expert, key account manager, and much more, you will get a lot of career opportunities in digital marketing. So, if you think you are not sure about your career plans then it is the best career option to grow immensely.

What are the career prospects?

Based on the growing internet users worldwide, digital marketing has shown a wide progression of digital world in every segment. It will be not wrong, if we will say traditional marketing was an era which has gone. As we all know that everyone goes for the digital marketing as it the most convenient way to reach people in mass through internet. Therefore, you don’t need to worry about the industry whether it will flourish in future or not. It is going to flourish for sure!

All brands are now focusing more on online marketing then before, so working in a digital marketing agency or company will be great for your career.

Digital marketing is the only industry where you will get to learn a lot and work in various fields. To make your career perception clear, here are the most common fields or departments of digital marketing industry

  1. Mobile marketing
  2. SEO (Search Engine Optimization)
  3. Content marketing
  4. SEM (Search Engine Marketing)
  5. Web design
  6. Video/audio production
  7. Web development
  8. Content writing
  9. Analytics
  10. E-commerce
  11. Business/marketing strategies
  12. Marketing automation
  13. Social Media
  14. Copywriting/editing
  15. Business/marketing strategies

So, these are the most common job opportunities that you will find in digital marketing. Even, if you are not sure about your skills, don’t know which department to choose for your career then don’t worry, we are here to help you with the best career options.

In a digital marketing company, you will find various job roles but here we have picked up 6 major roles in digital marketing. So, let’s find out which role will suit your skills in digital business:

Digital marketing manager or digital director

This is one of the highest position jobs in the field of digital marketing. A digital marketing manager is responsible to look over all marketing development and creating strategies which will help to increase the website traffic, campaign, website improvement and so on. One must have min. 5-7 years of experience in the industry to get into this position. The salary package will be in between 4 lakhs to 10 lakhs.

Social media executive and social media manager

Job in the social media department is very interesting, your duty will be on Facebook, Twitter, Instagram and other popular social media platforms only. But, don’t be mistaken with the job profile that you have to do Facebook and Twitting only; you have to stay updated with all the latest social media trends and plan strategies accordingly. You have to show your creativity and how much customer’s engagement you can make through your posts. If you think you are perfect for this profile then you can expect a salary from 3.5 lakhs – 7 lakhs.

Web developer and web designer

Whenever you see a great website then always remember that web developers and web designers are responsible for such great website designs. Their job responsibility is to make website design, coding, modifying website errors and make it user-friendly. One must have good knowledge of HTML, CSS, JavaScript, JQuery and web programming. If you have plenty of knowledge and skills then you can expect salary 3 lakhs – 6 lakhs.

SEO executive/ SEO expert

The main role of SEO expert is to increase the website traffic and improve the website ranking. They have to make sure that all website content is search friendly, research about search tools, conduct keyword research, build sitemaps and a lot more. Any graduate with relevant industry experience can get 3 lakhs – 7 lakhs salary package.

Content marketer or copywriter

If you think you are good at writing and can create a reader’s friendly informative content then content marketer is the right job option for you. Content plays a major role in the digital industry, so if you have the ability to write quality content which can go viral then you will perfectly fit in there. All you need to be perfect in English and a lot of creativity. Expected salary will be 2.5 lakhs to 5 lakhs.

PPC/SEM expert

Whatever ads we see while playing online video or browsing something online is done by PPC/SEM experts. Yes, they are the one who make these video ads and image ads for brand endorsement. Through such ads, marketers are generating many leads and because of it, there are many job requirements for this field. Your job responsibility will be to manage PPC keywords, refine landing pages, generate reports, provide suggestions for ad copies, graphics, etc. Interested candidates can expect 3 Lakhs – 5 Lakhs salary.

Apart from these, there are many other job roles in the digital marketing industry for various departments and salary also varies from company to company. Don’t think that there are limited job options; anyone can join a digital marketing company.

What are the advantages of working in a digital marketing company?

The industry is evolving
As the internet users are growing and online marketing strategies are changing every now and then, you will get to learn new things regularly. Not only this, but you will also get a chance to work with the different department for a new campaign or project.

Be creative
Online marketing is all about showing your creativity, sell products and make engagement with customers. There are plenty of opportunities to test your creativity in digital marketing right from creating content to video, web design to audio production and so on. Working in a digital marketing company will not be boring for you at all.

Got trained yourself
If you are a simple graduate and don’t have any industry experience then also you will get many job opportunities for a digital marketing company. Yes, if you have some unique skills or the skills which the company is looking forward on their candidate then they will hire you. Once, you will get hired, they will provide you with the training and will build your industry skills.


Well, by reading this post you must have got the clear idea about the digital marketing and what is the career prospect in the future. The above statics have already shown that there are a lot of career opportunities and growth in this industry. So, if you are fascinated with the digital world and want to pursue a successful career then it will be the most rewarding industry for your future victory.

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